In this post:

Expert writers -whether of tv, books, or marketing materials -, use story loops to keep their audience hooked. You can use it for your nonprofit.

• What’s a story loop?

• How can I use open story loops in my nonprofit marketing?

• Specific examples for nonprofit emails.

Metaphors open the door to more money for your nonprofit.

Metaphors are the key to donors’ hearts.

If you’re not using metaphors in your nonprofit communications you might as well be driving with the emergency brake on.

Should I keep beating the drum for the importance of using metaphors in your writing?

(Those are all metaphors.)

Keep reading to discover:

• What’s a metaphor, anyway?

• Why should I use metaphors in my nonprofit communications?

• What are some examples of metaphors in nonprofit marketing?

Even if you’re an experienced writer, your next email blast or blog post will benefit from these editing strategies:

• Let your writing breathe.

• Read it out loud.

• Run it through Hemingway.

• Cut to the chase.

• Zoom out.