How often do you think someone goes to the Google homepage and searches directly for your cause or issue?

Unless there’s a crisis related to your cause it’s probably not often.

So how do you build your organic web traffic, expand your geographical reach, and gain new audiences - and donors - for your cause?

When you make blogging a priority and regularly add new content to your website, you are:

• giving yourself a wealth of content to pull from for your social media posts and emails;

• showing potential givers that your organization is a relevant and impactful expert on your issue; and

• proving to Google that you are a trusted resource (leading them to recommend you to searchers). Hello, organic website traffic!

I’ve got 10 ideas for your nonprofit blog.

Sending regular emails to your subscriber list is one of the most powerful and dependable ways to build trust, authority, and loyalty for your nonprofit. Remember, people may or may not see your social media content! The social media algorithm is a fickle and ever-changing god, after all, and not everyone is on social media!

So, send those emails, and be super smart about it.

Here are 12 quick ways you can boost the impact of that email you’re drafting right now: