The research is clear: a story about a real person generates more than double (!!!) the donations of statistics and facts alone.
In this post: get a solid story collecting strategy for your nonprofit, including interview questions and an email template.
Be sure to download the pdf at the end for complete resources!
Every website - nonprofit or not - has three main types of visitors: The Skimmer, The Digger, and The Search Engine. Each of these visitors is looking for specific things when they land on your page. Have no fear, though: it’s easy to please all three types with a little bit of finesse on your part.
Here’s how to optimize your site for each type of visitor:
